Mark Zuckerberg summoned to UK parliament

Chairman and Chief executive officer of Facebook ,Mark Zuckerberg has been called on by a parliamentary committee to give evidence about the use of personal data by Cambridge Analytica.

Cambridge Analytica is a privately held company that combines data mining and data analysis with strategic communication for the electoral process. It was created in 2013 as an offshoot of its British parent company SCL Group(Strategic Communication Laboratories) to participate in American politics.

The consulting firm is accused of harvesting the data of 50 million Facebook users without permission and failing to delete it when told to.

Damian Collins, the chairman of the Commons inquiry into fake news, accused Facebook of “misleading” the committee.

London-based firm Cambridge Analytica denies any lawlessness.

The two companies are under investigation following claims by a whistleblower, Christopher Wylie, who worked with Cambridge Analytica and alleges it amassed large amounts of data through a personality quiz on Facebook called This is Your Digital Life.

He claims that 270,000 people took the quiz, but the data of some 50 million users, mainly in the US, was harvested without their explicit consent via their friend networks.

Mr Wylie says that data was sold to Cambridge Analytica, which then used it to psychologically profile people and deliver pro-Trump material to them, with a view to influencing the outcome of the 2016 presidential election.

Mr Collins accused Facebook of giving answers “misleading to the Committee” at a previous hearing which asked whether information had been taken without users’ consent. This was stated in a letter to Mr Zuckerberg.